Our Company

Bravo Brands' Story

Bravo Brands is the owner of exquisitely crafted branded home comfort products with craftsmanship and comfort woven into our core.

Bravo Brands is not the work of one brand alone, but the result of many minds and hands working together, humbly woven into a true South African success story.  Our purpose to enable our business, brands, shareholders and the communities in which we live and work to prosper guides everything we do.

We have grown exponentially, with nine solid trademarks under our roof. Our leading home comfort collective prompted a new direction, and in 2020 we became Bravo Brands (previously Bravo Group). Crafting brands for the discerning South African and global consumer. Our brands, Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Nouwens, Sealy and Slumberland – each has their own tale to tell.

Committed to supporting the economic development of our country and industry, we partner with like-minded brands and businesses to drive upliftment in every sense. While our passion for setting the South African gold standard in interior, furniture and manufacturing consistently reaffirms our position as a respected leader in home and lifestyle comfort.

We are a house of best loved brands that define leading-edge style, quality and value and deliver true home comfort.

One group, many brands, prospering people. That’s Bravo Brands. 


Our passion for high-quality, cost-effective, and locally manufactured home comfort products, is grounded in a solid foundation.

We are inspired by comfort, quality and value. This, together with our clear principles and a culture based on connection and craftsmanship, guides everything we do.

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