Our Company

Bravo Brands' Story

With over 100 years of craftsmanship and comfort to our name, the Bravo Brands purpose remains clear: to enable our business, brands, shareholders and the communities in which we live and work to prosper.

We are a house of brands trusted by South Africans for quality, durability and comfort. Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Sealy and Slumberland – each has their own tale to tell. Bravo Brands is not the work of one brand alone, but is the result of many minds and hands working together, humbly woven into a true South African success story.

In 2021 we became Bravo Brands (previously Bravo Group). We’ve grown exponentially and with eight solid trademarks under our roof, we believe the name change justifies the growing home comfort collective we embody.

As a company committed to supporting the economic development of our country and industry, we partner with like-minded businesses and organisations to drive upliftment in every sense. We use our voice for the greater good, to speak on behalf of the manufacturing and furniture industries and empower the people and organisations around us.

We’re inspired by comfort, quality and value. This, together with our clear principles and a culture based on connection and craftsmanship, guides everything we do.

One Bravo, many brands, prospering people. That’s Bravo Brands.

Purpose

Our passion for high-quality, cost-effective, and locally manufactured home comfort products, is grounded in a solid foundation.

We are inspired by comfort, quality and value. This, together with our clear principles and a culture based on connection and craftsmanship, guides everything we do.

Vision

We are driving change and shaping the future of the furniture and manufacturing industry.

Our brand ethos is built on trust, credibility, and industry knowledge. We pride ourselves on our commitment to driving success and sustainability for our people, our communities, and our economy. One group, many brands, prospering people.