Comfort woven into every inch


Bravo Brands is the African leader in home and lifestyle comfort with more than 121 years of craftsmanship and heritage to its name.

Our business has evolved from furniture manufacturer to multiple home comfort brand owner. We have eight of South Africa’s much-loved home comfort brands under one roof. Our Sleep Division is made up of Sealy, Slumberland, Edblo, and King Koil. The Lounge Division contains trusted household names such Alpine, La-Z-Boy, Grafton Everest, and Gommagomma.


Bravo Brands' Story

With over 100 years of craftsmanship and comfort to our name, the Bravo Brands purpose remains clear: to enable our business, brands, shareholders and the communities in which we live and work to prosper.

We are a house of brands trusted by South Africans for quality, durability and comfort. Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Sealy and Slumberland – each has their own tale to tell. Bravo Brands is not the work of one brand alone, but is the result of many minds and hands working together, humbly woven into a true South African success story.

One Bravo, many brands, prospering people. That’s Bravo Brands.