Bravo Brands believes advertising at the cinema leaves a longer impression.

Experiencing TV commercials over the years has changed. People can’t stand them now. Before, you would get excited about possibly seeing or hearing your favourite jingle or the iconic adverts on TV that would take you home or unlock a favourite memory, from the comfort of your couch.

These moments are rare now. TV breaks need to be short and TV adverts much shorter. More people are choosing to record or catch up, binge their favourite series through streaming to avoid watching commercials.